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Video Produces 140% Increase in Sales…

Video Produces 140% Increase in Sales for Sklz
A common response our sales people get this time of year is, “I’ve already spent my marketing budget, talk to me next year.” But when is it a good time to spend your marketing budget?
These days the coffee can full of leftover money, either isn’t in [...]

Why Small Business Will Dive into Online Video in 2011-2012

by Chris Olsen, founder of fimedia
45% of small business owners are going to increase their resources allotted for online video.
The year 2011 has already been dubbed the ‘Year of the Entrepreneur,’ by various federal governments, and President Barack Obama has repeatedly said that the economy is well into its recovery. Wall Street Journal’s Small [...]

Five Reasons Your Business Should be on Facebook

Facebook boasts over 500 million users with 50 percent of those users who log in everyday. According to Facebook, the average user has 130 friends. If that’s not enough to convince you that you should have a presence on Facebook, here are five more reasons:
1. Your friends are on Facebook. The best [...]

Facebook Marketing 101: How to Build Your Fan Base

Instead of picking on other Facebook pages, I’m going to use pages that I manage to share some insights on building fans. The tips I’m sharing with you are from the trenches of creating content that attract or repel fans from joining pages. The pages that I manage had no budget for [...]

How Check-ins Turn Into Cash for Your Business

“When I checked into your restaurant on Facebook, over 1300 of my friends saw that I was here,” I explained to a restaurant owner. He stared blankly at me because he didn’t understand how my check-in could turn into dollars for him. A check-in is when a customer checks in to your [...]

Yelp Works

I walked into Deke’s BBQ which is down the street from where I live to pick up my customary burnt ends sandwich. “Are you the one that put something about me on the Internet,” the owner asked. “Yeah, I wrote a review about you on Yelp.” He smiled, “Thank you, I’ve [...]

Web Video: The New Storefront

Online video is here to stay, and from here it will only evolve and grow. As a society we have proved yet again we want convenience. We do not want to read a blob of text, we want to see it in action. Ask the next customer who walks in the door the last time [...]

Why Some Say Small Business Will Dive into Online Video in 2011?

The year 2011 has already been dubbed the ‘Year of the Entrepreneur,’ by various federal governments, and President Barack Obama has repeatedly said that the economy is well into its recovery. Wall Street Journal’s Small Business writer, Rex Nutting, compared the recovery to running on one leg.
“Large businesses—the good leg—have been growing robustly for at [...]

Online Video: The Next Breaking Wave for Marketing

Author: Bettina Hein
Right now, there is a shift occurring in how people think of online video: the novelty has started to wear off. Marketers and businesses are beginning to see that inexpensive videos add tremendous value and dimension to their websites and marketing campaigns – and that means better search ranking, more clicks, and higher [...]