Facebook boasts over 500 million users with 50 percent of those users who log in everyday. According to Facebook, the average user has 130 friends. If that’s not enough to convince you that you should have a presence on Facebook, here are five more reasons:
1. Your friends are on Facebook. The best way to market and promote your book or speaking engagements is to tell your friend on Facebook. Let’s do the math on the potential reach for the so-called average user. Say you have 130 friends who each have 130 friends. You tell your 130 friends about your book. Your 130 friends tell their 130 friends about your book. You’ve just told 16,900 people about your book! If 10% of them bought your product, that’s 1,690 products sold. Not bad for unpaid advertising!
2. You can instantly promote your product and services on Facebook. Create events for seminars or workshops featuring your product. If your seminar or workshop made a positive impact on an attendee, they can post their reaction on their wall to further your reach.
3. Your competition is on Facebook. Here are some examples of small businesses using Facebook’s “like” page or groups to promote their product or service:
Facebook Fan Pages
The Equine Dentist with 4,167 likes
HySmith Automotive and Truck Repair with 451 likes
The Tulsa Dentist with 6,603 likes
Jack’s Home Improvement with 551 likes
Facebook Groups
Dentist with 2,228 members
4. Customers are on Facebook. You can reach out to your customers who are on Facebook. If they love your product or service, they can post their review on their profile for all of their friends to read. Instant referrals!
5. Your target market has a group on Facebook. Let’s say you own an automotive accessories business. Here are some groups on Facebook that you could reach with your product:
Pimp My Ride with over 16,000 members
Automotive with 251 members
There are thousands of groups with special interests on Facebook. You could reach that group with your product or service message.
Just think, with a few clicks you could reach hundreds of people for your business. Of course there’s a strategy and tactic for connecting on Facebook. Contact Us today with any questions.
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