Video Ads – Statistics Are In

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Video Ads – Statistics Are In

By: Claudine Mitchell

It appears that the internet is becoming the ‘vidernet’. With much more and extra video sharing websites popping up, and far more advertisers pouring their budgets into on the web video advertising, the predictions of the visionaries of the last few years appear to be coming to fruition.

According to a study by Google and AOL conducted by market insight and details group TNS, 75 percent of respondents reported watching additional video on line than they did a year ago, and more than half anticipate to watch more on the web video within the subsequent year.

78% feel that on the internet video ads supply as substantially or extra of an chance to find out about a product or service than tv, and 63 % stated they prefer video web-sites to involve advertising if it helps keep content material absolutely free. Apparently the online community is embracing video much additional willingly than expected.

Here are some other numbers to examine should you still need convincing: 64% of respondents have taken action after seeing an online video, 44 % going towards the advertiser’s Web web-site, 33 % searching for a product or service, 22 % visiting an actual off-line shop, and 21 % discussing the advertised product with friends or loved ones. So not merely does on line video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.

The responses came from 2,394 on-line users among 18 and 54 years old. The study also discovered that on line video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun. Who woulda’ thunk?

On the web video has develop into such an effective form of advertising that even the main television broadcast networks are jumping on the bandwagon. NBC, NBC Universal, Disney-ABC, and other people are scrambling to obtain their on the web networks up and running.

According to a study carried out by the top video information source DoubleClick, buyers are roughly three times as probably to replay a web-based video ad unit as they’re to click through on a common JPG or GIF ad.

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