Your Business and Social Media: Tackling Facebook

 

By Kelsey Zirkle

At FINDitKC, we stress the importance of using social media to help market your business. But just how do you go about doing that? Here is a breakdown of the best ways to setup and manage your Facebook business page.

Creating an Attractive Timeline

The Timeline is the first thing a user will see when they arrive at your Facebook page. It’s a good idea to spend some time making sure this is attractive, attention grabbing and well-branded to fit your company image.

  • Cover Photo – Put your best foot forward and get creative! A great cover photo will entice users to stay on your page longer.
  • Profile Picture – Typically the best profile picture is an appropriately sized company logo. Feel free to try out something different, but keep in mind that the profile picture will double as the smaller thumbnail that show up next to any of your posts or comments.
  • Customized Tabs & Apps – Facebook provides default tabs for Pictures, Likes and Location (Map). It’s also a good idea to add customized tabs or apps to give users more insight into your business and what you do. This is a great place to feature your FINDitKC video!
  • Update Info & Add Pics – Make sure all your business information is complete and accurate. You don’t want to miss out on a new customer just because your page doesn’t have enough information. It’s also a good idea to update your photo albums with fresh pics often. Candid photos are great and help you connect with customers on a more personal level.

“Marketing” on Facebook

Facebook is not a “set it and forget it” sort of promotion. The best, most attractive business pages constantly interact with and engage their fans. To get an idea of what it takes to market well on Facebook, let’s take a look at a few FINDitKC businesses that are actively using Facebook to engage their customers:

  • Great Day Moving is always sharing helpful tips and links. Sharing useful information with users is a great way to build trust with your customers and establish your business as an “expert” in your industry.
  • The Timeline layout of Facebook encourages visual media like photo and video. Prairiebrooke Arts, Shana Vaughn Designs and ICED ART all do a great job of sharing photos with their fans. Photos draw the users’ attention and are more likely to get noticed than all-text posts.
  • On Facebook, interaction is key to getting more visibility for your business. RSVP Med Spa is able to attract more people to their page by posting links and other media that get their fans talking. They also make sure to respond promptly to user comments.
  • Don’t forget to have a personality! The best pages relate to their customers by having fun and “being human.” Supplement Source and Fitness Together Prairie Village both do this well, using humorous quotes and pictures to engage their fans.

Facebook thrives because it is social, immediate, and relevant. Your business’ Facebook page should focus on those three things:

  • Interacting with your customers
  • Updating and replying promptly, and
  • Showing how your business is relevant to your consumer.

 

Once you have that down, the world’s most powerful social media tool will be on your team, helping to bring in new customers and bolster your sales!

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